Spacial Survey
Forging Immersive Experiences within Simulated Nature: On the Spatial Aesthetic Relationship between teamLab’s Digital Works and Traditional Japanese Gardens
Paper Presentation in a Themed Session Ching-Pin Tseng
From the development of art creation in various regions, it can be suggested that the process of creating artworks is closely related to certain social and cultural context. For example, digital artworks of teamLab are inspired by the philosophy of traditional Japanese paintings. According to Stefan Morawsk’s assertion that ‘aesthetic phenomena are explored in the context of socio-historical processes’, and artworks are interdependent with various cultural activities, this paper thus presupposes that cultural references can enrich spectators’ spatial perception in experiencing digital artworks. Hence, this paper explores the aesthetic and spatial relationship between teamLab’s artworks and traditional Japanese gardens. That is, what cultural contexts have contributed to the aesthetics of teamLab’s works and triggering spectators to immerse in teamLab’s digitalized nature. Originating from Japan, teamLab is one of the world’s leading digital art teams which combines art, architecture, and animation with interdisciplinary expertise. Their works are based on the Japanese way of experiencing the world in traditional paintings, and translating the spatial relationship among people, nature and place implied in Japanese Edo paintings into contemporary digital expressions. This paper will thus explore the similarity between the artificial nature represented by traditional Japanese garden and the digital nature. At the end of this paper, we clarify the contextual relationship of spatial aesthetics between teamLab’s works and some important traditional Japanese gardens and architecture in terms of the use of spatial elements, spatial structure, as well as the cultural implication presented in both physical environment and digital ones.
The Historical Evolution, Cultural Background and Architectural Form of Overseas Chinese New Villages on Both Sides of the Taiwan Strait View Digital Media
Paper Presentation in a Themed Session Wenying Li, Shang-chia Chiou
Overseas Chinese New Villages are residential communities provided by the governments on both sides of the Taiwan Strait for returned overseas Chinese since the mid-20th century. These new villages are not only places for returned overseas Chinese to settle in mainland China and Taiwan, but also carry the overseas Chinese culture, urban planning policies and social recognition needs of a specific period . In today’s world of economic globalization and accelerated urban development, the historical value of overseas Chinese villages and their future development direction have become a hot topic of research. The main purpose of this study is to systematically sort out the historical evolution, cultural background, architectural form and residents' life of overseas Chinese villages in mainland China and Taiwan, and to analyze their similarities and differences. By comparing the overseas Chinese villages on both sides of the Taiwan Strait, we can have a more comprehensive understanding of the impact of different social systems, urban development strategies and cultural environments on the lives of returned overseas Chinese. In addition, this study also hopes to explore the possibilities of overseas Chinese villages in modern urban renewal and propose feasible protection and development strategies.
A Study on Spatial and Experiential Elements in O4O Flagship Stores View Digital Media
Paper Presentation in a Themed Session Lee Jinju, Kwanseon Hong
This study presents a framework for analyzing the interaction between spatial elements and experiential factors in O4O (Online for Offline) flagship stores. O4O services offer differentiated consumer experiences in offline stores, leveraging technology and data from online platforms. Flagship stores are key spaces for implementing these services. The study defines the spatial components of a flagship store as external space, exhibition and sales space, experience space, brand image space, and rest space, and systematically analyzes their impact on consumer experience and brand loyalty. The research reviews existing studies on O4O services, experiential marketing, and flagship store design, proposing a case analysis framework using text mining techniques, such as sentiment analysis, keyword analysis, and network analysis. It also evaluates spatial elements based on a five-level importance scale to generate data for flagship store design. Data from consumer reviews on Naver Blogs from the past three years (January 1, 2021 – January 1, 2024) is used, focusing on notable changes in consumer experience post-COVID-19. The study aims to understand the interaction between spatial elements and consumer experience in flagship stores, propose strategies for effective O4O service implementation, and provide insights for improving spatial design. The findings offer practical guidelines for brands to optimize consumer experiences, enhance brand loyalty, and maximize brand value.
