Integrating Design Thinking into Self-Help Groups: A Framework for Participatory Product Development

Abstract

This paper explores the integration of design thinking, particularly participatory design methods, into the operations of Self-Help Groups (SHGs) in India, with the aim of fostering inclusive innovation and enhancing product development processes. Drawing from an extensive literature review, the study examines SHGs as platforms for collective action, focusing on the interplay between traditional knowledge and modern design practices. The review identifies significant gaps in existing design interventions, which often adopt a top-down approach, overlooking the tacit and traditional knowledge of SHG members. The research employs a qualitative methodology, including participant observations, semi-structured interviews, and fieldwork in two pilot case studies. The first case, Jhilmil SHG in Chaygaon, Assam, focuses on soap-making practices, revealing barriers such as limited member involvement in ideation and decision-making. The second case, The Antaran Project in Mirza, Assam, explores weaving practices and highlights challenges in integrating traditional knowledge with innovative design processes. Findings from these cases informed the development of a conceptual framework for participatory design, emphasizing co-creation, collective knowledge sharing, and the empowerment of SHG members. The final conclusion of this study is the conceptual framework, which aims to guide the integration of participatory design in SHGs for sustainable and scalable product innovation. Future work will focus on translating this framework into actionable design thinking toolkits that enable SHG members to leverage their traditional knowledge and skills for collective innovation and market viability. This research contributes to the fields of design thinking and grassroots innovation, offering a model for inclusive development in marginalized communities.

Presenters

Nabajit Deka
PhD Researcher, IIT Bombay, IITB-Monash Research Academy, Maharashtra, India

Sugandh Malhotra
Associate Professor, IDC School of Design, IIT Bombay, Maharashtra, India

Gene Bawden

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design in Society

KEYWORDS

Participatory Design, Design Thinking, Self-Help Groups, Traditional Knowledge