Abstract
This study focuses on the design of museum cultural products, aiming to investigate consumer experiential needs from the perspective of experiential design and explore design strategies tailored for young consumers. With the transformation of museum functions and shifts in the consumer market, examining the experiential elements of cultural products is of significant importance. This research not only provides a theoretical foundation for enhancing the design and dissemination of cultural products but also promotes the inheritance and innovative development of cultural heritage. By employing literature analysis and preliminary research, this study integrates the Experience Design EEI Model and the Kano Model to systematically analyze users’ needs and pain points across the three stages of pre-purchase, during purchase, and post-purchase. Surveys and user interviews were conducted to delve deeper into user personas and journey maps. The study classifies and prioritizes user needs, identifying categories such as expected needs, basic needs, and attractive needs. The key findings indicate that young consumers exhibit a strong preference for products with high interactivity, rich cultural connotations, and practical utility. They also expect products to deliver profound experiences related to emotional resonance and cultural identity. This research offers innovative insights into the design of museum cultural products, emphasizing the importance of consumer experience-centered design strategies in future markets.
Presenters
Jie LiuStudent, Ph.D., Dongseo University, Busan Gwang'yeogsi [Pusan-Kwangyokshi], South Korea
Details
Presentation Type
Theme
Design Management and Professional Practice
KEYWORDS
EXPERIENCE DESIGN， MUSEUM CULTURAL ARTIFACTS， USER REQUIREMENTS， KANO MODEL
