Abstract
This paper builds on collaborative discussions initiated at last year’s conference. The study examines and compares teaching pedagogies in Bachelor of Design programs in the United States and Spain. Focusing on the integration of technology, fine arts, and social or cultural issues, highlighting how diverse perspectives foster creativity, problem-solving, and collaboration among culturally varied students. The United States case involves an 8-week augmented reality (AR) integration project where students used AI to draft problem statements and help with the development of initial concepts addressing a variety of problems and accessibility issues. Collaborative teams developed interactive prototypes such as menus and sign language tools. In Spain, a 3-week project encouraged students to explore the work of underrepresented contemporary female artists, translating their sculptures into two-dimensional patterns and creating museum branding using AI and digital fabrication, addressing gender inequality in the art world. Both case studies emphasize critical thinking, creativity, and technical proficiency while differing in methodology. The US approach focuses on utilizing contemporary technologies in problem-solving, while Spain emphasizes contextualized design addressing social issues. Shared elements include AI-assisted ideation, interdisciplinary collaboration, and tackling real-world challenges. Key insights underscore the value of cross-disciplinary skills, cultural diversity, and balancing AI with traditional methods like sketching. Fine arts enhance critical thinking and social empathy, preparing students for dynamic, inclusive, and innovation-driven design roles. Embracing plurality in methodologies equips future designers to navigate the evolving intersections of art, design, and technology in a global context.
Presenters
Amir AttiaAssociate Professor, School of Computing and Design - Communication Design Program, California State University - Monterey Bay, California, United States Grazielle Bruscato Portella
Assistant Professor, Design, IE University, School of Architecture and Design, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
VISUAL DESIGN EDUCATION, CROSS-DISCIPLINARY EXPERIENCES, PROBLEM-SOLVING, CRITICAL THINKING, AI INTEGRATION
