Shared Visual Experiences: Exploring the Application of Design in Cultural Storytelling

Abstract

Effective communication and a sense of togetherness thrive on mutual understanding. However, cultural boundaries often limit our ability to empathize with and comprehend each other’s concerns and experiences. Shared Visual Experiences is a project that seeks to dissolve these boundaries by merging elements of American and Iranian visual cultures. Through a combination of illustration, typography, and storytelling, this project creates artworks that interweave traditional Iranian and contemporary American art and popular culture, fostering a shared space for cultural dialogue. This series of visual works explores the power of imagery in evoking emotions, memories, and collective identity. By visually juxtaposing popular heroes from Iranian mythology and American Hollywood culture, iconic characters, and national symbols, the work highlights how different cultures construct narratives of heroism, love, identity, and history. This juxtaposition enables individuals from different cultures to visually immerse themselves in a cultural medium where the boundaries have been challenged, redrawn, or erased. This immersion allows people to have bursts of feelings and memories that overlap with those of others, bringing them closer together. Five art pieces are included in this series. Using digital illustration, motion design, and typography techniques, Shared Visual Experiences explores hybrid design and highlights the potential of design in breaking barriers and creating an interconnected world.

Presenters

Narges Panahandeh
Assistant Professor of Graphic Design, Art and Design, East Carolina University, North Carolina, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design in Society

KEYWORDS

CROSS-CULTURAL DESIGN, VISUAL STORYTELLING, VISUAL IDENTITY, VISUAL COMMUNICATION