Abstract
Tourism is a powerful economic driver, yet many small and marginalized tourism businesses struggle to access the opportunities necessary for sustainable growth and profitability. This presentation explores how artificial intelligence (AI) can be leveraged to create equitable and inclusive solutions that empower these businesses and communities within the global tourism economy. The discussion will highlight the structural barriers faced by small tourism enterprises, including limited market access, digital literacy gaps, and restricted financial resources. AI-driven tools have the potential to bridge these gaps by enhancing business capabilities, streamlining operations, and providing real-time, data-driven decision-making insights. A key focus will be the introduction of an AI-powered experiential and immersive learning digital training platform, designed specifically for small and marginalized tourism enterprises. This platform offers interactive, customized training modules that equip businesses with tourism business enhancement and tourism marketing readiness skills, enabling them to become competitive participants in the travel trade supply chain. Through AI-driven adaptive learning and multilingual support, the platform ensures accessibility for businesses from diverse backgrounds. Attendees will gain actionable insights into how AI can foster economic inclusion, sustainability, and resilience within the tourism sector. This session is a call to action for stakeholders to embrace AI-driven innovation as a tool for inclusive growth, ensuring that small tourism businesses and underserved communities thrive in the global travel industry.
Details
Presentation Type
Theme
Changing Dimensions of Contemporary Tourism
KEYWORDS
ARTIFICIAL INTELLIGENCE, SUSTAINABLE TOURISM, SMALL TOURISM ENTERPRISES, TOURISM MARKETING
