Abstract

News media’s dependency on national news sources that are removed from everyday life of many Africans who reside in rural areas is a common feature of journalism in the continent. Using a purposive sample drawn from Nigeria, the research adopts a democratic-participant theory and argues for pluralism, representation of perspectives, reach, and accessibility. The study highlights the need for providing access to high quality local news that puts a spotlight on shared understanding of what’s happening in the halls of local councils, schools, and businesses. The result of the research has wide public policy implication in terms of altering existing business model of media management, revising media policy, localizing development, and improved citizen participation in Africa and around the world.

Presenters

Uchenna Ekwo
President, Media and Public Policy, Center for Media and Peace Initiatives, New York, New York, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Media Business

KEYWORDS

Journalism,Democracy,Accountability,Transparency,Management,Participation

Digital Media

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