Abstract
There’s been a debate concerning the epistemological opposition between Semiotics and Semiology. The first one appears to give light to linguistic based problems, while the second one appears to be useful in a wider range of analysis. This work proposes to take both schools of thought in order to find how AI algorithms encounter a semiotic frontier in which profound forms of human communication can resist their exploitation into commercial data. Under a principle called “The Depeche Mode Hypothesis”, this work explains how neuroscience help us to understand the fundamentals of communication and their potential to explore the political dimension of non-linguistic brain activity within new discussions about Digital Cultures.
Presenters
Gabriel A. Medina-AguilarResearcher, School of Communications and Media, Universidad Anáhuac Querétaro, México, Mexico
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2025 Special Focus—From Democratic Aesthetics to Digital Culture
KEYWORDS
SEMIOTICS, SEMIOLOGY, RESISTANCE, HUMAN-COMMUNICATION
