Abstract
This paper explores how the Philippines’ Department of Science and Technology (DOST) effectively communicates complex terminologies related to disaster risk management through emerging technologies, including space science applications. As the frequency and intensity of disasters increase, clear communication becomes essential for ensuring public understanding and engagement. The DOST employs various media tools to translate scientific jargon into accessible language, facilitating informed decision-making among stakeholders and the general public. This study emphasizes the DOST’s engagement with universities to enhance communication strategies and improve public understanding of DRRM concepts. This research also investigates how digital media plays a crucial role in advancing these efforts, leveraging on digital culture. The use of digital platforms not only democratizes access to information but also enables interactive and visually engaging content that resonates with diverse audiences. This study highlights specific strategies employed by the DOST, specifically DOST-ASTI, to convey critical information about disaster preparedness, response, and recovery, focusing on the integration of satellite imagery, remote sensing data, and digital storytelling techniques. Through case studies and communication initiatives, this research emphasizes the importance of leveraging technology and academic partnerships to enhance public awareness and resilience in the face of disasters. Ultimately, it advocates for ongoing innovation in communication practices that bridge gaps between technical knowledge and community understanding in disaster risk management while cultivating a culture of informed engagement in the digital age.
Presenters
Neyzielle Ronnicque CadizStudent, Master of Arts in Journalism, University of the Philippines Diliman, Philippines
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
DIsaster Risk Communication, Science and Technology, Science Journalism
