Abstract
More and more people consume the news digitally and abandon traditional media (Coster, 2014). Tempo, a prominent journalistic press in Indonesia, has observed this trend and strategically shifted from print to digital media in 2021 (Tempo, 2021). The publication set up its website and app as substitutes for print media. Yet, what is interesting is the fact that their most popular channels are accounts that they build on other platforms, amassing 1.39 million subscribers on their YouTube channel in early 2025. Already a prominent print media player in Indonesia’s media scene, Tempo has become even more prominent in determining the political discourses in the country. Focusing on one of their politics podcasts, “Bocor Alus Politik,” we are interested in the media’s strategies to shape public opinion. Our study employs a critical analysis of multimodal texts that integrate resources beyond verbal language. Jancsary et al. (2015) proposed that multimodal critical discourse analysis constitutes the acknowledgment that discourse is not just verbal but combines a variety of modes. We focus our analysis on one of the topics the program has been discussing to ensure consistency in the analysis. Our initial finding found that the program’s design was similar to the investigative reporting style, including establishing trust by emphasizing Tempo’s integrity and relentlessness in pursuing truth. However, the multimodality aspect of the podcasts ensures more engagement as the audience is made to feel like they are part of the discussion along with those featured in the podcasts.
Presenters
Anis HamidatiLecturer, Communication Science, Bunda Mulia University, Indonesia Anastasia K Damayanti
Lecturer, Social Science and Humanities , Bunda Mulia University, Jawa Barat, Indonesia
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Podcasts, Tempo, Politics, Indonesia, Multimodality, Journalism, Social Media, Bocor Alus
