The Media and Public Discourse on Corporate Social Responsibility

Abstract

This research provides insights into the current state of Environmental, Social, and Governance (ESG) media coverage in Israel. We analyzed all articles dealing with ESG in June 2024 in the three main financial newspapers in Isreal. A total of 1,923 articles were found, The findings reveal that the discourse is primarily shaped by three main factors: limited professional coverage, concerns about greenwashing, and the influence of US political debates. The dominance of marketing content over investigative journalism suggests a need for more independent and critical coverage of ESG issues in Israeli media. The research also highlights how international political dynamics, particularly from the US, can influence local market development and media coverage of ESG issues. This demonstrates the increasingly global nature of ESG discussions and the challenges of developing local markets in the context of international debates.

Presenters

Amit Lavie Dinur
Lecturer, Communication, Reichman University, Israel

Yuval Karniel
Senior Lecturer, Communication, Reichman University, Tel-Aviv, Israel

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Media Business

KEYWORDS

ESG, Corporate Responsibility, Journalism, Public Relations, Greenwashing