Abstract
Social media outlets are frequently in practice for the mainstream media platforms. As an institute, the communication pattern follows different policies and content moderation other than the individual users. This study aimed to understand the content moderation policies of social media from the perspective of the institutional users. The practical relevance of this research emerges as it shows the effects of algorithmic moderation on media institutions. The theoretical significance contributes to discussions on digital governance and media regulation. Positioned with the field of media and communication studies, this study is supported by a phenomenological qualitative approach within an interpretivist paradigm. Semi-structured interviews were designed for participants, and a thematic analysis helped examine their experiences. Findings reveal that sudden changes in policies related to advertising and privacy force institutions to either adapt their strategies or withdraw from certain social media platforms. Some media houses adapt policies circling around the main website such as allowing the users to comment on the main website only except the social media. While these findings highlight the adaptability of expert institutional users, they also expose challenges in interpreting the gender based perspectives. This research suggests a user centric approach to content moderation that would enhance policy transparency and effectiveness, initiating a balanced social media governance with institutional needs.
Presenters
Md Shawon Akhter SaurovStudent, MSS in Sustainable Digital Life, Tampere University, Finland
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
CONTENT MODERATION, SOCIAL MEDIA POLICIES, INSTITUTIONAL USERS, REGULATIONS
