Abstract
This innovation project is based on experience outside the classroom as a learning methodology, Specifically, it is based on the museum visit to deepen and reflect critically on key concepts in the social sciences, business and communication, for Erasmus and UCM students, in the current context of the European Union. of the social sciences, business and communication, for Erasmus and UCM students, in the current context of sustainable development and with the support of technology. This proposal presents the results obtained during the eight years of the project. Surveys and focus groups have been carried out among students to find out the impact of the project. The results show a high degree of satisfaction.
Presenters
Mónica Viñarás AbadProfesora e Investigadora, Ciencias de la Comunicación Aplicada, Universidad Complutense de Madrid (Facultad Ciencias de la Información), Madrid, Spain Juan Enrique Gonzálvez Vallés
Profesor Contratado Doctor, Teorías y Análisis de la Comunicación, Complutense University of Madrid, Madrid, Spain Ana Pedreño Santos
Assistant Professor, Marketing, Universidad Complutense de Madrid, Spain José A. Ruiz San Román
Professor, Public Opinion and Sociology of Communication, Faculty of Information Sciences, Complutense University of Madrid, Madrid, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
UNIVERSITY, INNOVATION, PROJECT, TEACHING
