Blended learning, referred to as flipped classroom, hybrid learning, or mixed learning, is an instructional approach that combines traditional in-person teaching with digital and online learning methods. This model integrates face-to-face interactions, such as workshops and classroom sessions, with self-paced eLearning modules, virtual training, and digital resources. By offering a flexible and comprehensive learning experience, blended learning enables learners to engage with material both collaboratively and independently. This adaptability makes it particularly effective for catering to diverse learning preferences and improving knowledge retention.

How to Create an Effective Blended Learning Program

Creating a successful blended learning program requires thoughtful planning and execution. Here’s a step-by-step guide to help your organization design an impactful program:

1. Define Training Objectives
Start by clearly defining your training objectives, as these will serve as the foundation of your program. Objectives should follow the SMART framework—specific, measurable, achievable, relevant, and time-bound. Identify the skills, knowledge, or competencies learners need to develop, and establish clear outcomes to measure success.

2. Select the Blended Learning Model
Choose a blended learning model that aligns with your training goals, audience, and resources. Options include:

Flipped Model: Online learning precedes in-person sessions, allowing learners to engage in hands-on activities during workshops.
Face-to-Face Driver Model: Primarily classroom-based, with digital resources supplementing the training.
Rotational Model: Learners rotate between in-person and online components based on a set schedule.
Flex Model: Digital learning forms the backbone, with in-person sessions available as needed.
Enriched Virtual Model: Training is primarily online, with occasional in-person meetings.

Assess your organizational needs and logistical constraints to determine the most suitable model.

3. Select the Delivery Methods
Identify the ideal combination of delivery methods to achieve your objectives:

eLearning Modules: Flexible, self-paced digital courses that provide immediate access to training materials.
Live Virtual Training: Real-time interactive sessions via platforms like Zoom or Microsoft Teams, fostering direct engagement.
In-Person Workshops: Hands-on training sessions that encourage teamwork and practical application.
Mobile Learning: Enables learners to access training on the go via mobile devices.
Simulations and Role-Playing: Immersive activities that replicate real-world scenarios, allowing learners to practice in a risk-free environment.

4. Invest in Blended Learning Tools and Technologies
Leverage advanced tools to streamline delivery, track progress, and enhance the learning experience:

Learning Management System (LMS): A centralized platform for organizing, delivering, and tracking both online and in-person training. It supports personalized learning paths, assessments, and detailed reporting.
Digital Adoption Platform (DAP): Provides in-app guidance and interactive walkthroughs, helping employees seamlessly adopt new tools and apply their training in real time.
Sandbox Application Environments: Interactive, risk-free settings that simulate real-world applications, allowing learners to practice and refine their skills.

By following these steps and investing in the right tools and methods, your organization can create a blended learning program that drives engagement, enhances knowledge retention, and delivers measurable results.

Blended Learning Examples in Corporate Learning

Recognizing shortcomings in their customer service, Ticketmaster adopted a blended learning model that integrated self-paced, customized eLearning with real-world practice. This approach allowed for observation and immediate feedback, ensuring continuous improvement and skill development.

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