Abstract

Digital transformation and operations management have proven to be a powerful driving force for competitiveness and business growth. In this context, micro and small enterprises (MSEs) need to adopt digital technologies and implement efficient management control practices in order to face the challenges of today’s market with more assertive decision-making. However, limited research has explored the combined impact of these factors on MSEs in emerging economies. To address this gap, this article examines the effects of digital transformation and management controls on fifteen MSEs from various segments within the commerce, industry, and service sectors. All the companies are located in Araguari, Minas Gerais, Brazil, and participate in the “Brasil Mais” program. This research is descriptive and exploratory, utilizing both qualitative and quantitative analyses. Data collection focuses on MSEs’ productivity and maturity, employing unstructured interviews and the Innovation Radar questionnaire as key instruments. The results revealed that companies face major challenges in implementing digital transformation and management controls. It also indicates the importance of proper planning, employee training, and the search for solutions adapted to the needs of MSEs. In conclusion, this study highlights the importance of digital transformation and management practices for the success of MSEs in Araguari. These practices can boost the innovation, productivity, and competitiveness of these companies.