Abstract

Our research examines family businesses in Morocco, a field of growing interest due to their economic and social significance. These businesses are crucial to Morocco’s economic structure, significantly contributing to job creation, economic growth, and sustainable development. Despite their importance, little research has addressed their internal dynamics, particularly the impact of familial social capital on inter-business relationship quality within outsourced supply chains. We aim to fill this gap by exploring how familial social capital affects the performance of Moroccan family businesses, emphasizing relationships with other family enterprises and those in the supply chain. Using a qualitative methodology, we conducted semi-structured interviews with thirty-three Moroccan family businesses, analyzing the data to understand these dynamics. Our findings confirm that relationship quality directly influences supply chain flexibility and business performance. These results highlight the importance for family business managers to manage relationship quality and supply chain flexibility together, enhancing performance and compensating for limited resources.